Reborn Series – A Commitment to the Environment Overconsumption has led exploitation of natural resources reaching or nearing a peak. To change the game by moving away from selling backpacks made from precious virgin raw materials, our designers reformed Doughnut’s...

DESCRIPTION Doughnut Gamescape series – The world of video games is no longer an escape from reality but a place we pursue our dreams.

Jungle Series – Be in Flow and Breathe as one with Nature Our latest series, Jungle, frees you from life’s burdens. Doughnut always strives to be part of the solution, not the problem. Jungle continues our mission of re-creating with...

DESCRIPTION The Actualise Series – Keep Up with the Climb Celebrate the milestone of your accomplishments. Look at where you are, and look at where you started. Have you seen how far you’ve gone? You are the best version of...

Get ready for the all-new Girl-itude Series! We're all about combining 'Girl' and 'Attitude' to help you embrace self-love and become your own ultimate girl crush. Our 2025 trend colors—rose pink, champagne, and moonstone—along with decorative ruffle edges, make our...

DESCRIPTION Fluffy Series – Winter’s First Bloom In the freezing winter months, it feels like the perfect time to stay at home and wrap up with blankets by the fireplace. Although staying in may be the only desired place to...

Sky Series – Somewhere Between the Earth and SpaceThe colors of the clouds, haze, air and stars all fall into one small cabinet - somewhere between the earth and space. Doughnut presents our classic Macaroon family updated with a selection...

DESCRIPTIONS Fairies and Friends Series – The Imagination of Fluffy CloudsClasp the bag in your arms, close your eyes, and count to 100. Let your imagination take you to the fluffy clouds, where a bunch of sleepy sheep is surrounded...

The Beyond The Horizon Series features the 2024 trendy designs of clean colors and puffy design, recreating the comfort of floating in the ocean. The collection is designed to be worn everyday, from small slash pockets to backpacks they enhances...

Dreamwalker Series: Rediscover the Extraordinary in Everyday LifeExperience the familiar paths with new eyes. Break free from monotony and take a detour through scenic wonders. Unplug from screens and tune in to the symphony of nature. Witness the magic in...

DESCRIPTION Live your life in a colorful way The ultraLight Macaroon is made from the supremely durable Korea Heavy Twill Crinkle Finish water repellent fabric. Perfectly sized with a variety of colors and dual color combination that will expand your...

DESCRIPTION Live your life in a colorful way The ultraLight Macaroon is made from the supremely durable Korea Heavy Twill Crinkle Finish water repellent fabric. Perfectly sized with a variety of colors and dual color combination that will expand your...

Stay Young at Heart, Live Your True Self to the Fullest!Boldly chase after your heart's desires, paint the picture of the person you aspire to be. The passionate attitude is the connection between you and me. Every one of us...

The Beyond The Horizon Series features the 2024 trendy designs of clean colors and puffy design, recreating the comfort of floating in the ocean. The collection is designed to be worn everyday, from small slash pockets to backpacks they enhances...

DESCRIPTION Live your life in a colorful way The ultraLight Macaroon is made from the supremely durable Korea Heavy Twill Crinkle Finish water repellent fabric. Perfectly sized with a variety of colors and dual color combination that will expand your...

Dreamwalker Series: Rediscover the Extraordinary in Everyday Life Experience the familiar paths with new eyes. Break free from monotony and take a detour through scenic wonders. Unplug from screens and tune in to the symphony of nature. Witness the magic...

Fairies and Friends Series - We All Need Some Sort of CompanionDo you remember when you last daydreamed? Time goes by, we don’t have the luxury to pause time. We grow older, and we grow apart from some old friends...

DESCRIPTION The world of video games is no longer an escape from reality but a place we pursue our dream. Doughnut Gamescape series bring 8-bit style to our signature product Macaroon.

Combining the word “Girl” and “Attitude” together and here comes the brand new Girl-itude Series. Embrace the self-love attitude and be the girl crush you aspire to be. Picking the 2025 trend color - rose pink, champagne and moonstone color...

DESCRIPTION Live your life in a colorful way The ultraLight Macaroon is made from the supremely durable Korea Heavy Twill Crinkle Finish water repellent fabric. Perfectly sized with a variety of colors and dual color combination that will expand your...

Happy Camper Series – Go Big for Happiness Following the heart’s desire, we let our rushes take control of our actions like a dart flying toward its destination. We follow our hearts out of the door and into the world....

Jungle Series – Be in Flow and Breathe as one with Nature Our latest series, Jungle, frees you from life’s burdens. Doughnut always strives to be part of the solution, not the problem. Jungle continues our mission of re-creating with...